Indeed, the company’s second largest-selling product. “A notebook is not the same thing as receiving real care from a provider.” Patel stresses that they’re meant as a “complement, not a In addition to the “Anti-Anxiety Notebook,” Therapy Notebooks’ titles include the “Depression Guidebook,” and the “Trauma andĮxposure Workbook.” They feature written exercises developed with input from a team of psychologists, meant to help users become “aware of the relationship between your thoughts and yourįeelings, empowering you to challenge and adjust them over time, according to the company website. Therapy Notebooks include Intelligent Change, whose strategy journals, according to Patel, are “not really focused on evidence-based tools.…Ours are deliberately designed to be a To reach this cohort, Therapy Notebooks mainly uses a mix of paid social media and influencers in the fields of therapy,įor the “Access to All” day, it’s spreading the word via those influencers and email messaging to 100,000 previous customers. They’re the ones actually doing something about it.” Women are carrying the mantle of mental health in the U.S. Patel calls them the “biggest advocates for mental health, both for other people and for themselves…. Its D2C site, Patel says, with the rest via 100 brick-and-mortar retailers that include Barnes & Noble, Paper Source, Urban Outfitters and Anthropologie.īetween 25 and 45. Some 80% of Therapy Notebooks’ sales come via Those who are truly cash-strapped are prompted to email free product. Selecting their price from a sliding scale of three options that include tax, shipping costs and processing fees already. Visuals-Delicately chosen illustrations grace the cover of each guided notebook, amplifying the translation between research and real life.The promo is limited to two product per customer while supplies last, with consumers Typography-A simple yet soft typeface welcomes users and ushers them through the website. More details on Therapy Notebooks’ new identity below:Ĭolor-From pale earth tones of blue, green, gray and purple,Therapy Notebooks’ color palette includes a wide spectrum of calming colors to create a peaceful and inviting atmosphere across their online assets and physical notebooks. Therapy Notebooks partnered with the branding and design agency, High Tide, to lead their branding refresh, which reflects the simplicity, usability and approachability of its products so that people everywhere can be motivated to incorporate them into their routines, ultimately empowering users to feel better on their own terms. The goal of the rebrand is to maintain the clinical integrity of evidence-based tools while making them more compelling and approachable as it relates to people’s everyday needs. This will be exemplified in Therapy Notebooks’ updated website copy, revamped product look, and broader vision to address mental health accessibility across every channel. Grounded in its mission to sit at the intersection where research and clinical expertise meets real life, Therapy Notebooks is reestablishing its aim to broaden mental health representation and education in the new year through clinically-validated guided notebooks, so that more people have support and access to tools of change. New identity designed by High Tide for Therapy Notebooks - a mental health company that translates trusted mental wellness tools into guided notebooks for your everyday.
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